Idea validation is a must to limit the risk of executing an idea which nobody wants or isn't eager to pay for. The motivation behind is to ensure that your idea has the potential you have assumed of. Research is the key!
Validating an idea is time consuming and not easy. However, if not performed, you or your startup may run into an uncalculated risk.
Identify Industry Segment and Players
Rightly positioning your startup is crucial for designing appropriate strategies for growth. Identifying your Industry and Market segments allow you to understand customer perspectives better.
Market Need and Readiness Analysis
Ensure that your idea is ready to be launched in the targeted marketplace with insights of how your target audience is reflecting on their need and ready-ness. Our process involves deep involvement of potential users to analyze if your idea solves a specific user need or help becoming more efficient at a task.
Gain a deep perspective understanding of where you stand in relation to your competitors. Identify potential gaps while also capitalize on key differentiators. Learning your competitor’s strengths and weaknesses while also monitoring their strategies are vital for your business goals.